Grocery stores set to become the new hangout destinations

What does the Welbilt customer of the future look like? The answer might be a bit of a surprise! In-store restaurants, events, bars, live music and designated seating areas are increasingly positioning grocery stores as the new go-to hangout destinations, as they leave behind their image as grab-and-go pit stops.

Alcohol is playing a key role in lengthening store visits. Technomic reports that younger consumers are increasingly ordering alcoholic beverages from prepared-food sections. This group say they are more likely to browse the store for longer if they can have a beer or glass of wine while they shop. Cheers! A top tip for standing out from the crowd: Local store events allow operators to tell a strong brand story. For example, events that showcase new suppliers while providing samples are a great way to connect with customers and tell a story about brand standards with regards to local sourcing, sustainability, clean ingredients and preparation techniques.

Learn more about our intuitive design which makes providing quality foodservices in stores a cinch!

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