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Blending up a better beverage program

Blending up a better beverage program

Blending up a better beverage program

Blending up a better beverage program
In March of 2017, NPD Group reported restaurants served a total of 700 million servings of frozen coffee drinks, a growth rate of 2 percent in the last four years and that’s just blended coffee drinks. Dig deeper into the blended beverage craze and fruit and non-coffee based smoothies accounted for $5 billion a year in 2016 with the foodservice industry serving more than 1 million a year. Sixty eight percent of the volume comes from limited-service concepts according to Technomic.

Blended beverages are gaining new momentum in the snack category and when combined with immune boosters, superfoods and additional protein these cold concoctions can increase traffic. Blended beverages as a snack occasion, that drives an additional purchase opportunity in a growing daypart, is appealing to many operators. According to Nations Restaurant News, the appeal of blended beverages is widespread and appeals to customers of all ages.

To help operators, across all segments, take advantage of the blended beverage obsession, through the most innovative equipment solutions, Visit the Multiplex team at booth #7567 during the NACS Show 2017, October 17 – 20, Chicago, IL and let’s blend up some fresh, smooth ideas in beverages.
 
Multiplex