Choose the right ice type for better beverages and bigger profits

Choosing the right ice is easy when you have the right ice machine. Manitowoc Ice^® is the number one selling ice machine in the U.S. and offers the variety of ice forms needed for any operation. What most operators don’t realize is that having more than one type of ice in their operation can drive beverage consumption and increase profits.

The right ice creates better beverages, and happier customers. Most operators feel they need to choose one ice machine; therefore, one type of ice for their operation, limiting potential profits. With customers, especially millennials, increasing the variety of their drinks, now is the time to examine the impact the right ice type can have on a beverage program.

Mia Mastroianni knows this first hand as a renowned mixologist, bar expert on Spike Network’s, “Bar Rescue” and founding bartender of the Soho House West Hollywood. Pull up a seat and talk to “Tall Mia” about how the right ice for a drink can mean the difference between ordinary and extraordinary.

Mia will be mixing up a variety of beverages and discussing the perfect ice for each of her handcrafted cocktails. You won’t want to miss this hands-on learning experience offered daily, so be sure to stop by booth #3200 during the NAFEM Show and let’s talk about how to build a better beverage program.