Ice Matters for a profitable beverage program. Be a Manitowoc Ice Master.

Seventy percent of consumers state craft/artisan spirits are a leading trend in beverage consumption, while 64 percent say culinary cocktails are a top trend, making beverages, both alcoholic and non-alcoholic a key component of any foodservice establishment. Crafting memorable, craveable and Instagram^® - worthy drinks start with the right ice. Don’t believe it? The Aviary in Chicago is now employing Ice Chefs so they can find the perfect ice type to ensure each beverage is chilled to perfection.

You have questions:
 

• Does what type of ice you use in your beverages really matter?
• Can it really impact the quality of the beverages and your overall success of my beverage program?
• Which ice type should I use for my beverages?
• Will ice really make my beverages taste different?

Manitowoc Ice Masters has the answers.

Let us coach you on how to be an Ice Master at your operation. Join bar owner, master mixologist and Bar Rescue^® star Mia Mastroianni (www.facebook.com/TallMia) during the 2017 National Restaurant Association Show May 20-22, Chicago, IL. Booth 3401 & 3601 and become an Ice Master, because Ice Matters.

Times and VIP seating are limited! Click here to register today. 

See Mia in action