The new super health-conscious crowd - revealed!

The new super health-conscious crowd - revealed!

In the first of our trio of trend predictions for 2019, we explore how healthy choices will become increasingly significant in foodservice decision-making, particularly when it comes to student catering.

Innovative healthy options are rapidly becoming the norm in foodservice, and students expect their on-campus dining options to offer the same variety. According to Technomic, college goers are already a super health-conscious crowd with 54% of students saying it’s important to eat healthily and pay attention to nutrition. The industry is making moves to reflect this; health is already the top initiative among the school operators measured as part of Technomic’s consumer trend report.

Educating students on nutrition will help justify higher food costs and improve taste perceptions. Compared to 2015, more students are calling for nutritional information to be easily accessible. Labels identifying the health claims which are at the top of students’ lists (such as high protein and natural) can help them navigate these new alternatives.

So why not take a leaf out of the students’ books and kick start your New Year with these superfoods: Nuts, seeds, dark leafy greens, berries and avocados.